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ASSET BRANDING STRATEGY
A BAM strategy is part of the overall brand management strategy, which has the goal of increasing the brand's perceived value. Before you select or purchase a BAM solution, develop a strategy that will ultimately guide you in your search.
Here are five different types of branding strategies your company should consider.
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Company Name Branding. Well-known brands leverage the popularity of their own company names to improve brand recognition. ...
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Individual Branding. ...
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Attitude Branding. ...
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Brand Extension Branding. ...
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Private-Label Branding.